STAGE
DOELGROEP
CONTENT · ANGLES
KANAAL
KPI'S
01
Awareness
PILLAR 1 · CONFUSION
"My dashboards never agree, and I don't know why."
Cold, skeptical operators who distrust their numbers but can't name the cause. Scrolling YouTube & LinkedIn, not searching for a tool yet.
Your ad dashboards are lying: here's the mathP1SOFT
Attribution debt: how you subsidise Meta's growthP1SOFT
The 9.5% gap between traditional & causalP1SOFT
Watch-time & retention
New unique viewers
Branded-search lift
02
Acquisition
PILLAR 1 · CONFUSION
"Every platform claims the same sale."
Problem-aware operators comparing Triple Whale / Northbeam / GA4, feeling the reconciliation pain. Ready for a lead magnet.
Why every platform claims the same conversionP1SOFT
The iOS 14.5 + Consent Mode measurement taxP1SOFT
Blended vs marginal ROAS: the trapP2SOFT
Email / list signups
Lead-magnet downloads
Demo-page visits
03
Activation
PILLAR 3 · CONTROL
"Show me MY gap, on my own data."
Operators willing to upload a GA4 paths CSV and see their real attribution for the first time. The aha-moment audience.
Upload your GA4 paths CSV → see your real attributionP3HARD
Reading your Attribution Mismatch screenP1P3
The €360k of hidden value you can't seeP3MED
CSV uploads → first report
Activation rate
Time-to-first-insight
04
Retention
PILLAR 2 · PARALYSIS
"OK, so where do I put the next euro?"
Active users running weekly causal checks, deciding allocation. Need a repeatable ritual, not a one-off report.
Where to invest next: the What-If SimulatorP2MED
Branded search & retargeting steal organic creditP2MED
Your weekly causal-truth ritualP2P3
Weekly active accounts
Scenarios saved / re-runs
Retention curve (W4 / W8)
05
Referral
PILLAR 3 · CONTROL
"Look at the hidden value I just found."
Operators who found their gap and talk to peers in DTC communities & Slack groups. Natural evangelists.
Share your "Hidden Value Captured" numberP3SOFT
Operator teardown: my real attribution gapP3SOFT
Shares / referrals sent
UGC teardowns
NPS
06
Revenue
PILLAR 3 · CONTROL
"Stop renting dashboards. Own the model."
Operators ready to own their causal model instead of trusting vendor black boxes. Demo-ready, objection-stage.
Own your model, don't rent the dashboardP3HARD
Is causal attribution overkill for small brands?SKEPTICHARD
Book a demo: your data, your truthCTAHARD
Demos booked
Trial → paid conversion
MRR · CAC payback